Visual Identity, Logotype
Through dialogue with the Copenhagen-based weaver and stylist, Nicklas Skovgaard, I developed a logotype and identity approach.
With a focus on emphasizing the intersection of traditional haute-couture-aesthetics and the handmade singulars that his work is, the result was a serif-based logotype. The logotype was created through a redrawing of the neo-classist roman aesthetic with a capital lower-case initial. The lower-case 'n' is enhancing that Nicklas is firstly an individual, a craftsman, and secondly a brand. The ambition is to understate his identity through a more humble initial and reflect his perception of himself.